For over two decades, Bec has been a pioneer and innovator in the marketing-to-women space.
Her expertise will take your business to the next level by showing you how to capture your own share of the $28 trillion global, female consumer market.
From CEOs to sales departments, Bec is working all along the pipeline helping businesses uncover the blind spots and financial upsides of “womenomics” and “gender diversity”.
Having spoken at numerous conferences throughout the world, Bec’s raison d’être is to improve the way modern business connects with the disruptive force of the female dollar. She believes in the mantra: “Happy women = bigger basket and a lifetime of loyalty”.
With 25 years in the communications industry, Bec was one of only 3% of females globally to achieve the title of Creative Director. In her time, Bec has won international awards and gained notable recognition for her work across most categories and numerous major brands. On the back of this wealth of experience, she identified a yawning gap in agency attitude and process with the female market and joined the 0.1% of female founders to open her own agency Venus Comms in 2004.
Bec built Venus into a ground-breaking and successful independent agency utilising incredible insights and developing unique IP to create better ROI with women. Her clients have enjoyed unprecedented results upwards of 30% increase for no more marketing spend, thanks to her ability to ‘get women’.
Bec is now sharing this methodology in her latest book ‘Blind Spots: How to uncover and attract the fastest, emerging economy’. She is also consulting directly with businesses who have seen the opportunity of the female dollar and want to leverage its impact on their bottom line.